As I've written before, web applications are usually the most visible part of the business and are often the focus of cyber-attacks. But there are many advantages to an attacker targeting individual end-users instead of a company's website. End users, especially unmanaged end users (those who are not on devices owned by the company), are usually much softer targets. They typically have fewer defenses – at best simply using a traditional signature-based antivirus solution (which is more than likely not up-to-date), at worst running no security software. Their computers are also much more likely to be behind in applying software patches to address vulnerabilities than the server running the web application. In addition, users visit a wide range of sites, most of which are non-business-related, and they are likely to click links, get fooled by pop-ups or phishing emails, or visit websites that distribute malware.